Friday, April 13, 2012

TSN radio is a year old now and it has been an interesting year

So a year ago today on April 13th, 2011 TSN radio launched and we were reintroduced to Mike Richards which has been a complete disaster because Richards is not connecting with the sports audience which is the 25+ males but there is a silver lining in that younger males are eating it up huge. The best part of the show is that Matt Cause is on the show and his Sunday morning is awesome and is one of the best shows on the radio. The drive home show of Cybulski and company has good parts in the top 5 @ 5 and Cybulski is a good interviewer and brings a great difference from the Bobcat show has been getting stale and Jim Tatti and Mike Hogan doing updates during the evening show when all the action happens and get sound bites throughout the night of the games of the night and is a good program. Getting Dan Patrick off the radio and put on just before ESPN overnight starts and the Brain Hayes is nothing compared to Tim and Sid on the other network and it was the biggest mistake they did not do in bringing in Tim and Sid to TSN radio.

Even if TSN Radio is nowhere close to what the other guys are doing for ratings but it has brought a totally different kind of sports radio than was in the city before TSN arrived so in the end the listeners have been the big winning in the battle of Sports Radio station. It will be very interesting to see how getting half of the Leafs radio broadcast will help them and on the other hand what will it be like with the enemies receiving the other half and also get the Raptors games on top of that.

They need to bring in someone to do the night shift and take over for ESPN radio and a guy like Mike Toth or Don Landry would be great up against Jeff Sammut and Norm Rumack and if they bring in someone to do the after the morning show to match the Jeff Blair Show.

In the next year or two will be very interesting for TSN Radio who will need to bridge the gap even more

Tom Mehegan

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